Why Your Business Needs Arabic SEO
Before we get into the thick of it, you may be asking: what is SEO? SEO stands for Search Engine Optimisation, the process of tweaking your website to promote its visibility on search engines such as Google, Bing and Yahoo. The aim? Higher traffic to your website equals higher conversions. English websites have been utilising SEO for some time to target particular keywords commonly searched by users. However, the importance of Arabic SEO in UAE is becoming increasingly apparent and the key differences need to be recognised for it to have a positive effect on your business.
Target more relevant keywords
An important part of an SEO campaign is keyword research — that is, choosing which phrases you want to rank highly for based on a balance between highest potential traffic and your budget (it costs more to compete for more popular keywords). Is it estimated that there are more than 150 million Arabic speaking users on the internet today, and the number is growing at an extremely rapid rate. While English is still the most common language online, websites targeting UAE and other Middle Eastern Countries often translate their content to Arabic through non-native speakers or automatic translators. This often leads to unnatural, poorly translated keywords that miss out on valuable organic traffic to your website. By utilising Arabic SEO, your business can tap into the market on another level by tailoring a localised campaign that specifically targets your audience.
Open up new possibilities
Popular search engines such as Google are always looking for improve user experience, and are constantly updating their algorithms to favour websites with genuine, valuable content. Having your website written an optimised in Arabic creates new opportunities for you to tap into the local market. By making use of high quality Arabic directories and domain names, you can increase your exposure to millions of users that you may have missed by just sticking with English SEO. This also helps your business rank higher on specifically Arabic search engines.
A fast growing market
Because support for the online presence of Arabic domains and users is relatively new, the online market in UAE and across the Middle East is growing at an exponential rate. While English optimisation is still highly valuable, we have reached a time where it no longer helps Arabic businesses reach their full potential. As the online presence of languages other than English increases, businesses at the forefront of SEO in UAE will reap the benefits of higher traffic.