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Getting to Know Social Media Optimisation

In today’s world, social networking is the new word of mouth. Businesses can take advantage of a variety of social platforms to increase brand awareness, boost traffic to their site, and even create conversions. But how can you use social media to your best advantages? This is where SMO (otherwise known as Social Media Optimisation) […]

How to Succeed with Google AdWords

Today Google AdWords is one of the most popular online advertising services. It’s a great way to get your page out in front of the audience you are targeting. Things are looking even better for the service now that Google is implementing images into their ads. With that said, it’s important to know what you’re […]

How Online Marketing Can Transform Your Business

  The Internet has rapidly become an essential part of our daily lives. Nowhere is this more true than when it comes to shopping. Whether someone is looking to hire an expert or buy a product, more and more people turn to their laptops and smartphones when it comes time to make a purchase.   […]

SEO Never Sleeps

The world of Search Engine Optimisation is rarely settled. Whether it is new strategies being developed or new guidelines being set, it is an ever-changing landscape. One of the few aspects that never seems to change is the primary search engine to target – Google. However, the buck does not stop at this search engine […]

Strategies for Search Engine Optimisation     

How many of us make an attempt to search for a specific information, a new product, or a service provider online beyond the search results displayed on the first page? The answer could be, “hardly anyone.”  In this digital era, where greater synergy and sharing of information online takes precedence over everything else, entrepreneurs with […]

3 SEO Tips that will help grow Your Website’s Audience

Most website owners and online marketers will know that getting your site on the first page of search results for your target keywords is no easy task. With an ever-changing online marketing landscape to contend with, conflicting advice from SEO experts, and ranking factors that are continually tweaked, it can all become quite overwhelming. If […]

Why You Should Outsource Your Digital Marketing

Technology keeps changing by the day, if not by the hour. Tracking these changes constantly and putting it optimal advantage calls for focus and dedication. SMEs can build a digital marketing wing in- house but when you outsource the work, you have all the advantages of adedicated team focusing on your business all the time. […]

Top Twitter Marketing Strategies for 2016

The latest stats from Twitter state that its used base has reached 1.3 billion people with about 29% of them aged between 15 and 34. This network makes one of the best marketing platforms available today. However, to make the most of it, you need to know which promotion strategies will bring you the best […]

5 Types of Visuals to Use in Your Marketing Campaign

  Visuals are an essential part of any marketing campaign. Any article with an image gets about 94% more views than plain text, and in social media posts with attractive pictures collect up to 150% reposts. In this article we will explain which types of visuals you should use when to achieve the best results […]

Google Confirms Decision to Remove Ads from Right Side of Desktop Search Results

In typical fashion, Google has once again pulled the rug out from underneath the digital marketing community with its recent update. Not only have they decided to remove ads from the right-hand side of desktop search results, but they have decided to sneakily roll out four ad spots instead of the traditional three. So, what […]