3 SEO Tips that will help grow Your Website’s Audience
Most website owners and online marketers will know that getting your site on the first page of search results for your target keywords is no easy task. With an ever-changing online marketing landscape to contend with, conflicting advice from SEO experts, and ranking factors that are continually tweaked, it can all become quite overwhelming.
If you are a small business owner or a blogger, you may not have the time or resources to dedicate to keeping up with SEO trends, so in this post we will take a look at three SEO tips that can help grow your website’s audience:
Make Your Website Mobile-Friendly
Google, by far the largest online search engine and lifeblood of a majority of websites, rolled out a mobile-friendly update late last year. The update earned the name Mobilegeddon, a reference to how sites that were not optimised for browsing on mobiles suddenly lost traction in search results. This means that being mobile-friendly has the potential to make a positive impact on your visitor numbers when implemented well.
As smartphones and tablets become the default browsers of choice, it is absolutely imperative for website owners to ensure their web properties are mobile-friendly. This is not only for the benefit of the search engines but for your visitors experience while browsing your site as well.
Social media has been around for a number of years now, but with well-known platforms such as Facebook and Instagram continuing to grow, this is another area that webmasters cannot ignore. Officially, social media does not count as ranking signals for search results, but search engines such as Google have already started showing social media posts in their results.
The key thing to remember is not to spread yourself too thin, and be actively involved in the community beyond just marketing your company. Depending on your target community, joining the one or two platforms used by your target market is sufficient to start growing your audience.
Concentrate on the User Experience
As mentioned above, there are many factors that website owners have to consider when it comes to optimising their sites for search engines that can cause confusion or frustration. The reality is that the golden rule for growing your website’s audience is to optimise your site for a great user experience through unique and engaging website copy, good design, and easy navigation of your site’s content.
Get these basics right and the rest, likes, page views, your website’s audience, and ultimately, revenue, will follow.